CITY COUNCIL STAFF REPORT
MEETING DATE: JANUARY 25, 2017
PREPARED BY: Maureen Tobin, Communications and Engagement Manager
APPROVED BY: City Manager
TITLE
COMMUNICATIONS ASSESSMENT REPORT AND RECOMMENDATIONS
END
RECOMMENDATION(S)
RECOMMENDATION
1. Accept Communications Assessment Report from Tripepi Smith;
2. Discuss City Council's expectations and goals for enhancing the City's communication and engagement efforts; and
3. Direct staff to schedule a community inclusiveness City Council workshop.
BODY
COUNCIL PRIORITIES, GOALS & STRATEGIES:
Ongoing Priorities
Fostering a positive organizational culture
Preserving and cultivating public trust
2016 Focus Areas
Enhancing Our Services
Improving Our Communication
REPORT NARRATIVE:
Background
The City Council approved the creation and hiring of a City Communications and Engagement Manager during the 2013-14 budget process. The intent of the position was to oversee development, implementation, and support of City-wide communication efforts and to serve as the primary administrator of the City's community engagement, public information, and internal communications. The position was filled effective January 2014 and has now been in place for three years. Maureen Tobin has filled this role since its inception.
With the onset of the Downtown Placemaking Investment Strategy in early 2014, a comprehensive and strategic communications and engagement process for the downtown projects was developed, implemented, and managed by the new Communications and Engagement Manager. The ongoing, extensive responsibilities related to the communication and outreach for the downtown projects quickly become the primary and often sole focus of the new role. With the completion of the downtown projects in May 2016, the focus of this role has returned to the overall management of city-wide communication and engagement efforts, providing the opportunity to move forward with the original intent of this role and to improv...
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